Long-lasting Design
The FlexyWing Travel Hoodie was designed following the 10 timeless principles of good design by Dieter Rams — the same philosophy behind some of the world’s most iconic, functional, and long-lasting products.
1. Good design is innovative
We didn’t invent the hoodie — but we reimagined what it could do, combining everyday comfort with multi-functional travel features.
2. Good design makes a product useful
Every part of the hoodie serves a real purpose: warmth, rest, compact storage. No extras, just what travelers truly need.
3. Good design is aesthetic
We kept it minimal, neutral, and clean — so it fits in anywhere, from airports and trains to mountains and city streets.
4. Good design makes a product understandable
You don’t need a manual. Zip it. Fold it. Wear it. Each function is intuitive and easy to use.
5. Good design is unobtrusive
This hoodie blends in. It supports your style, doesn’t scream for attention, and fits seamlessly into your lifestyle.
6. Good design is honest
No fake features or exaggerated promises. What you see is exactly what you get — and it delivers.
7. Good design is long-lasting
Made to travel far, and stay comfortable — not just for one trip or one season.
8. Good design is thorough down to the last detail
Every design feature was thoughtfully placed. Nothing was left to chance.
9. Good design is environmentally friendly
As part of our stretch goals, we aim to use sustainable materials — because design should respect both people and the planet.
10. Good design is as little design as possible
We removed the unnecessary to focus on what matters. Simple. Essential. Nothing more.
Sustainable Materials
We make you a promise that all our products will be made with sustainable materials and fabrics that are ethically sourced.